On trial - Revlon Colorstay Ultimate Liquid Lipstick

Full Web 2.0 marks to Revlon for their integrated approach to product launching. The new Ultimate Liquid Lipstick is being offered free of charge to site visitors, in return for an online text or video review. The best reviewer wins the chance to blog exclusively for Revlon.



The product is worth £6.80, and claims to last for a full 12 hours, offering food-proof wear (I guess this means eating-proof) and a one-step application. It's the next step from those double-ended last-forever lipsticks that comprised one part plastic lacquer and one part clear gloss. I received "Premium Pink" (shade 010).

What's it like? Well, i'm wearing it now (see above). It's bright, shiny, feels slightly tacky on the lips (that'll be the "built in ultra-conditioning top coat"). Application is easy and quite satisfying - the high-pigment liquid just kind of slicks on and stays put after a moment's wait for drying. The formula is very "slippy", and has a vaguely plasticky smell to it.

My twelve hours has only just begun, and already I keep licking my lips and pressing them together to feel the tackiness. I've a feeling it's going to irritate me. We shall see...

Check back this evening to see my final verdict.