Cosmetistas (and fashionistas) everywhere shed a tear when it looked like Stila would be joining the great train-case in the sky. Earlier in the year, there were ominous rumblings that the brand was going into administration. Franchises were shut and stock was liquidated world-wide – it looked like the bell had well and truly tolled for this chic, fresh, flirty brand.
But in a dramatic reversal of fortunes, Stila and its cartoon damsels were rescued by Patriarch Partners LLC, an investment company who will hopefully help continue the Stila success story for many more chapters. Malaysian blogger plusizekitten has done her homework – she tells the full story here.
In the meantime, the first collection since the takeover has been released in the USA, and it looks absolutely delectable. Named Indian Summer, the collection's theme is gold – real gold, Au, that one really heavy shiny element. The 24k golden noir smudgepot, 24k lipgloss, charmed eyeshadow quad and tinted moisturiser are all infused with genuine 24 carat gold. There's also a brand new shade of old Stila favourite Convertible Colour in – continuing the floral theme of yore – Marigold. The look for the collection is jewel tones, warm shimmer and smouldering nude lips.
Bring it to Britain Stila!
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